Link roundup January 30, 2012

Posted on Jan 30, 2012 in Link roundup
  1. H&M is Awesome | Regretsy
    This is such an embarrassing story for H&M. The designer who did this should be talked to (and probably fired), and the rest of the people involved should get some sort of training in when to deny and when to investigate before speaking.
  2. Are People Actually USING Google ? Don’t Expect A Straight Answer From Google
    Google+ now has 90 million users. But how many are active? Google are selective with what they share, and very vague in their phrasing pointing that the active users number isn’t flattering at all. Add the fact that Comcast shows that the average minutes per visitor on Google+ is 5.1 and Google has a large problem on their hands.
  3. Objectification of males in games
    This is an excellent description of what male objectification would look like in games, if it existed in the same way female characters are objectified.
  4. Nielsen: 2011 U.S. Media Universe
    Consumer Usage Report from Nielsen. A bunch of interesting numbers here. Numbers that I didn’t know about or found remarkable:I’m not sure what Nielsen mean when they divide “Mobile and online consumers” into “Mobile phone” and “Mobile Web”. If they mean that there are 232 million online consumers using mobile phones, it would mean that they are more numerous than “online” consumers (211 million). That graph is basically worthless.More useful is the graph showing “modes of accessing social media” which shows that 97% use computers, and 37% use mobile. What surprised me is that gaming consoles have as big a share as iPad (3%).Even though the US is Blackberry’s stronghold, iPhone has a bigger market share there. iPhone has 28% market share of smartphones, which means roughly 12% of the total mobile phone market.  In comparison, Android phones have 43% of the smartphone market and 18,5% of the total mobile phone market.

    Smartphone penetration in the US is lowest among “white” (39%) and highest among “Asians” (60%) (I’m unsure whether grouping people like this really is constructive and useful, hence the quotation marks).

    A word of warning about drawing too many conclusions: Americans watch a lot more tv than Swedes. In 2010, the average Swede watched tv for 19,3 hours per week. The average American in 2011 watched 32,6 hours of tv per week. I’m surprised that time shifted TV isn’t bigger than it is (on average 2,3 hours per week). However, Forrester’s numbers for 2010 contradict Nielsen: according to them an average american spent 13 hours watching tv in 2010. I doubt that the number increased in 2011, instead it shows that you must look closely at the method and numbers when doing research.

    I couldn’t find a number for how long time on average an American spends online in this report. However, Forrester says that an average American spends 13 hours per week online. An average Swede spends about 20 hours per week online.

    The average 65+ American spends over 46 hours per week watching traditional tv, and only roughly 2,5 hours a week on internet (on a computer). Reaching an older target group means relying on traditional, old formats.

    Ads in mobile video seem accepted by users. Free/low subscription rates are very important for 63% of mobile video viewers, whereas no/few ads are very important to 39%.

    According to Nielsen, tablets are bigger in “Middle East, Africa and Pakistan” (13%) than in Europe (6%). Asia Pacific (I take it they mean east Asia) is biggest with 18%.

  5. This is awesome. If you’re a geek and like movies, this is the best thing you’ll see today.
  6. Bitly stats for ad with QR code
    I don’t believe in QR codes as the only information bearer, or the main idea in an ad campaign. This support my thesis: it’s an ad by Resia, a traveling agency in Sweden. They have QR codes in their ads and of 2149 clicks on the bitly-link, only 39 come from QR codes.Use a QR code if you have room, but don’t rely on it for mainstream communication. Also, remember that when you use Bitly as shortening servce, you’re transparent about stats like these whether you like it or not (I think transparency is a good thing, so don’t be discouraged).
  7. Political Animal – Putting SOPA on a shelf
    On the surface, this is good news. But in the long run, I think this doesn’t bode well. MPAA/RIAA and the other supporting organizations realized that they couldn’t push SOPA through, that they would meet too much resistance. Instead of being defeated, they will now regroup and try to push the same thing in some other way.In EU, the corrupt ministers passed ACTA (a treaty on intellectual property rights written by the IP industry with no insight from the public) as a minor point on the agenda for a meeting regarding agriculture and fishing due to the controversy and debate whenever the law was brought up.
  8. Google Scrapes Kenya’s Biggest Business Listing Site
    This is really embarrassing for Google. Don’t do evil doesn’t seem to be part of their business in Kenya. I hope that Google will be transparent in the handling of this issue. (via @joinsimon)EDIT: It might be that Mocality Kenya mistook a scammer for Google. The Next Web will update as they have more info (thanks to @nanok for pointing this out)
  9. The Dead Kindle And What I Learned About Amazon Customer Service
    I’m happy to see that Amazon have such good customer service. My experience of shopping from Amazon.com is great – they keep me informed of changes to my pre-ordered items delivery status, deliver on time and with this added: yay Amazon!
  10. Why I hate Android
    It’s an upside down world when the following statement is true (at least from my point of view): Google and Android are evil, and Apple and Microsoft are our hope.
    It’s a long read, but if you want to understand why Android isn’t the great platform it disguises itself as, read this.
  11. Facebook: 5 people to never friend from work
    The worst piece of advice ever. I don’t know anything about Amy Levin-Epstein, but based on this I’d say she doesn’t really understand the shift to digital.
    Here’s a tip: never listen to anyone who tells you exactly who (not) to add on Facebook. Instead, listen to people who can give you advice on which strategy to apply to your digital presence.
    Step 1: create a strategy.
    If you’re keeping your Facebook strictly personal with only your closest friends/family, then it would probably be a bad idea to add your boss.
    But if you don’t keep you Facebook strictly personal, and add colleagues, clients and suppliers – why make a difference between which position the person has? I’d argue that a rejected friend request from your boss will damage your relationship more than accepting it, if you’ve accepted everyone else at the office. Rejection communicates a lot.
    Step 2: Be honest.
    Remember that anything you publish in the digital sphere should be something that you can stand for even if it was read by your grandmother/boss/child. If it isn’t, then perhaps you shouldn’t be posting it. No matter how safe it feels today, there might come a security flaw in the future that exposes the inappropriate.
    Also, Facebook (and Google+) today have settings so you can control what you share and with who. Use them wisely.