Uber Stockholm throw a PR-tantrum when refused unfair advantages

Posted on Apr 26, 2013 in Digital PR

Yesterday, Uber Stockholm posted a very strange blog post on their blog. For those who can’t read Swedish, here’s a translation: The Swedish Transport Agency is trying to stop Uber in Stockholm! We need your help NOW! Sign the petition HERE! Uber has since the start in February this year become beloved in Stockholm. Of […]

Scandic Hotels: why “good at social media” isn’t enough to survive the digital shift

Posted on Apr 14, 2013 in Marketing, Professional

I just started reading Brian Solis’ book “Business as usual” (I do recommend reading it) where he talks about ZMOT among other things. ZMOT stands for  ”Zero Moment Of Truth”. In short, it goes like this: Before the digital age, you could design the moment when potential customers first met your products or services. Be […]

Measuring Social Media and the Community Manager Role

Posted on Feb 20, 2013 in Marketing
Measuring Social Media and the Community Manager Role

Last night, I was at a community manager meetup discussing “measuring in social media”. It was a very interesting discussion that gave me the inspiration to this blog post. The “Community Manager” role means different things for different persons. For some, a more correct title would be “Facebook Page Manager”. In other cases “Digital Communications […]

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